D & AD - Roku Gin (Zero Alcohol) Rebranding Design. Part of this project was about finding the balance between a full rebrand for Roku Gin and keeping in with their already established brand identity. The final design was to exist under the umbrella of Roku Gins exisiting visual identity but making their Zero alcohol have its own identity within the already established brand. The key design decision to invert the hexagon which symbolises Rokus 6 flavours was made to adhere to their branding but symbolise the removal of alcohol to the consumer.
